How to Get (And Keep) New Instagram Followers!
It’s time to recharge your IG growth strategies, sis.
Need Help Growing Your Instagram Followers?
With the algorithm beating us all down and the IG updates coming in left and right (chileee, don't even get us started again, lol), let's switch gears a bit and talk about something that we all can benefit from – increasing our IG followers!
Having a solid, loyal instagram following means having a core tribe of people that support you and buy into to what you're offering them in aa real, authentic way. Whether it's inspiration, products, services or entertainment, your followers are your potential clients, customers or target audience in your specific market. So, the more people you're able to reach and create a community with, the more customers you gain to increase your sales or revenue.
Instagram offers various opportunities for businesses to expand their follower base and increase follower engagement. For small businesses and content creators, it’s essential to establish ground as soon as you can to ensure that your ROIs are promising and have longevity (THAT part!).
Now, let's dive right in to some strategies that can help increase your Instagram following!
Here are 6 Proven Strategies to Help Grow Your Instagram Followers:
1. Curate an Aesthetically Pleasing IG Feed
Having a well planned Instagram feed, that clearly showcases your niche or core audience, is key for converting profile visitors into followers. When someone lands on your profile, you want them to instantly understand what your account is all about.
Consider how your posts look together as a whole and what impression they give when someone lands on your profile for the first time.
2. Tap into Instagram Reels, Stories & Video
Video content is a great avenue to interact with your clients or customers in a more personable way. This type of content bridges the gap between businesses and customers, creating a very cohesive and intentional conversation with your followers.
If you haven't got into reels yet, Sis – you're missing out on a huge opportunity to grow your follower count. For the best reels results, incorporate these tips:
Use keywords and hashtags in your Reels captions that accurately describe your video content
Use trending sounds
Keep your Reels short and snappy to encourage repeat views
Create original content
Add on-screen text for viewers watching without sound
Aim for high-quality video footage (rather than uploading content with a TikTok watermark)
3. Host an Instagram Giveaway
This strategy is two-pronged. One, it increases the traffic on your page as everyone tries to increase their chances to win, and secondly, by assigning conditions to your giveaways and contests pertaining to sharing, you’re asking your followers to increase your visibility and bring in more followers for you.
Make sure you set clear entry requirements that support your growth goals, such as tagging a friend in the comments, sharing to Instagram Stories, and following your account.
Instagram giveaways can be especially beneficial when hosted in partnership with a creator or brand that shares your target audience.
4. Partner with Influencers & Brands
Partnering with like-minded influencers and brands is a major win-win! You'll be able to benefit from brand association and tap into a new pool of potential followers.
The best part: You don’t have to work with supersize influencers to make an impact, either. Nano and Micro influencers typically have higher engagement rates than Macro influencers, and typically have a lower rate card for sponsored posts.
5. Invest in a Hashtag Strategy
Instagram hashtags are one of the biggest tools for growth at your disposal, and shouldn’t be overlooked. Here are some tips to get you on the right path:
Be conscious of the number and placement of your hashtags
Search Instagram hashtags before using them
Combine popular IG hashtags with smaller niche hashtags
Keep a few lists and switch it up depending on the content you're posting
6. Schedule IG Posts & Post Consistently
When it comes to growing on Instagram, consistency is the name of the game. Posting consistently can mean every day or twice a week. With this strategy, post the number of times that feels right for you and your business – just be consistent with that number.
Create quality content that drives real value for your audience, and make sure your posts are high-quality. We've got you covered with all the dope images in our gallery!
Use scheduling platforms like Later, Planoly or Sprout Social to help you stay on schedule with your IG posts.
Here's our two cents.
Figuring out how to get more followers on Instagram can seem like an uphill battle, but with the right techniques and strategies, you can definitely make it happen. It’s a combination of posting shareable content, targeting your core audience, and tapping into Instagram's new features and trends.
To recap and add a little more food for thought, here are some ways these 6 Instagram follower growth strategies can add value to your brand or creative business:
Helps you establish new potential clients and customers
Increases your brand or business' overall awareness by sharing and promoting your content
Provides a great marketing and analysis benchmark for better business planning
Builds a loyal community of like-minded creatives in your market
We hope these strategies are able to help you reach your business goals. Remember, growing your IG followers doesn't happen over night; relax and try to enjoy the process!
