New Instagram Feature: IG Reels Templates

A major GEM for content creators.

Creating Reels Just Got A Lot Easier…

Instagram has introduced yet another new feature (we know, sis...we're trying to keep up, too!) called Instagram Reels Templates. In an effort to help users create more engaging content in a more simplified way, this feature allows you to create a reels template from an existing reel and add your own photos and videos to lay exactly on the beat of your trending audio, very similar to TikTok.

If you're a content creator who has developed a flow for creating reels for your brand/business OR, if you're finally ready to give this thing a try, let's dive in to learn how this new Reels Templates feature can help ease your load and level-up your video content.


LET’S GET INTO THE JUICE!

We’re breaking down everything you need to know about Instagram Reels Templates, why it's important for your creative business and our personal thoughts on this new feature!

 

What Are IG Reels Templates?

A content creator’s new playground!

Instagram Reels Templates provide users with pre-set times that flow perfectly with a song or trend on the app! This new process allows users to select any existing reels clip as a template, which then creates a framework of clips that matches the time stamps of that reel. Users are also able to insert their own clips into these frame makers, enabling you to essentially copt the format of the clip.

The goal of this new feature is to help creators engage with more shareable and relevant content, as well as keep them inspired to create next-level, trending reels.

Here Are 3 Main Benefits For Using This New Feature…

 
 


Now that you know what they are and how they can be helpful, let’s learn how to use them.

NOTE: Reels Templates are only available for Reels with multiple clips that have been edited together within Instagram. If a video has been fully edited outside of the app, Instagram cannot identify the different time stamps for each clip. If you don’t have access yet, keep an eye out and hang tight!

3 simple steps

Follow these 3 easy steps to create a Reels Template:

 
 

Here's our two cents.

Instagram is definitely trying to give TikTok a run for its money, okay! Their strategically finding creative ways to help users create more engaging reels, while also testing a new option to promote reels in your main feed (we're sure you've seen a taste of that already on your IG feeds).

f you're a reels whiz, you'll find this new feature quite fun and creative! To recap and add a little more food for thought, here are some ways we believe Reels Templates may be able to add value to your brand or creative business:

  • Helps you save time and makes your reels content process a little easier

  • Improves your reels audio timing so you can sync the perfect clip with your template

  • Promotes creativity and inspiration for new content ideas

  • Provides the opportunity to discover and engage with new content creators in your industry

We hope you're able to try out the new Reels Templates feature and, most importantly, have fun with it! When using someone's reels template, be sure to creatively make it your own and give credit if you post the original clip.

You've go the juice AND the squeeze now; happy reels planning!


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